I AM: Beyond the Diagnosis

When developing this campaign, we were inspired by each patient’s individual story, including Sharon’s positivity and Ann’s tenacity. This led to us creating a campaign to follow their personal journeys with the hope of sharing real-life experiences.When developing this campaign, we were inspired by each patient’s individual story, including Sharon’s positivity and Ann’s tenacity. This led to us creating a campaign to follow their personal journeys with the hope of sharing real-life experiences.

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